Advertising campaign to launch the Audi A1 Sportback edition.
Audi (University Brief) May 2014
Launch the Audi A1 Sportback.
Young Professionals aged 25-35.
Research showed that the days where cars were all about speed and power are gone – young people are looking for efficient, environmentally-friendly cars that are packed with technology. This campaign compares the Audi A1 to a smartphone, packed with technological features normally found on larger cars.