MOVEMBER UK

Advertising campaign to persuade men to take part in Movember.

Movember UK (University Brief)       Creative Team Tom Eccles & Charlotte Balmer       December 2013



Brief
Persuade men of all ages to grow a moustache for Movember, using only copy (no visuals).

Target Audience
Men aged 18+

Idea
By taking popular phrases, quotes and lyrics, we can show how fun it is to ‘slap on a tache’. Executions include outdoor, radio and press. Following this, we distribute ‘moustache’ stickers enabling people to make their own amusing phrases.

Jay Z – 99 Problems

With Movember taking place in November, we take advantage of the popular bonfire-night rhyme “remember remember, the fifth of November”.

Some examples of how the ambient stickers could be used to create amusing phrases.



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