Advertising campaign to persuade men to take part in Movember.
Movember UK (University Brief) Creative Team Tom Eccles & Charlotte Balmer December 2013
Persuade men of all ages to grow a moustache for Movember, using only copy (no visuals).
Men aged 18+
By taking popular phrases, quotes and lyrics, we can show how fun it is to ‘slap on a tache’. Executions include outdoor, radio and press. Following this, we distribute ‘moustache’ stickers enabling people to make their own amusing phrases.