Reposition the National Trust away from it’s current image, and make it more relevant to the modern visitor.
National Trust (D&AD Entry) Creative Team Charlotte Balmer, Tom Eccles, Raul Jimenez van Hoorn & Elisabeth Studentschnig April 2014
Reposition the National Trust away from it’s current image of being only for pensioners. Make it relevant to the modern visitor. Remind people of the importance of nature.
Young city dwellers, aged 25-40.
Position the National Trust as an escape from busy, stressful, noisy life. It is the perfect remedy for stressed, busy city dwellers. “Escape the Daily Grind”.