SMALL PRINT

Persuade local businesses to use Small Print over online competitors.

Client Small Print       Completion Date August 2014



Brief
Persuade businesses in the local area to get their printing at Small Print rather than using online printing companies. Remind businesses of the benefits of shopping locally, as well as the benefits of physical print.

Target Audience
Local businesses, SMEs, 1-25 employees with a turnover of under £250,000.

Idea
Position Small Print as “your local print people” – highlighting the superior service on offer by using testimonials from existing customers.

Direct Mail postcard, featuring testimonials from existing customers and a QR code linking to the video testimonials.



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